Create Google Analytics Data Stream

Please follow these steps to create Data Stream in Google Analytics property:

• Open your Google Analytics account and click the Admin button

• Select the account you want to use

• Select the property

• Click Data Streams

Create new Data Stream - Google Analytics

• Choose the Web platform

• Enter your site URL and name of the stream

• Enable Enhanced measurement

New Data Stream form - Google Analytics

• Click Create stream button

• Once the stream is created you will see the stream details

Data stream details - Google Analytics

Now you can link your Google Analytics Data Stream to your GTM account. Please follow this article to do that.