GTM GA4 Events list

Here you can find a complete list of events generated by our module.

GTM Event
Action

add_payment_info

Fires on payment options select

add_shipping_info

Fires on adding shipping info

add_to_cart

The product is added to cart

add_to_whishlist

The product is added to the wishlist

begin_checkout

Fires on checkout first step (sign in or order as a guest)

login

Fires when customer logged in

purchase

Fires on order confirmation page

refund

Fires on order refund

remove_from_cart

The product is removed from the cart

search

Fires on search page

select_item

Fires on click on the product in the product list

sign_up

Fires when customer created an account

view_cart

Fires when cart page is opened

view_item

Fires when product page is opened

view_item_list

Fires when category page is opened

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